We Craft
Digital Legacy.
PRODUCTION / CONTENT / TALENT / NEWS / DEVELOPMENT
About FBM
History
FBM Media Solutions, founded by CEO Carl McDonald, established its headquarters in the United Arab Emirates in 2018. The company has evolved into a premier production partner for leading global brands, including Getty Images, Euronews, BBC, CNN and Bloomberg.
In 2021, we expanded our portfolio through FBM Films FZCO, delivering impactful projects such as EXPO 2020, GITEX, Steven Bartlett at Dubai Opera, and the award-winning ‘Welsh in Dubai’ documentary series.
The company’s expertise now spans media production, content creation, talent management and development and we have recently strengthened our presence in the Kingdom of Saudi Arabia with collaborations including LEAP, Red Sea Film Festival, FII Institute, and Sandstorm Festival.
Embracing the shift to short-form, agile content, FBM now develops cutting-edge platforms for Sports, News and Entertainment across the Middle East. Our capabilities lie in rapid production, streamlined filming, and innovative storytelling, empowering clients to engage audiences and amplify their brand impact.
Our Showreels
Our Services
Comprehensive media solutions across production, content, talent, news, and development.
Production
Professional video and media production services. From concept to delivery, we bring your vision to life with cutting-edge equipment and expert craftsmanship.
• High-end video production
• Broadcast-quality content
• Post-production and editing
• Motion graphics and animation

Content
Strategic content creation that engages audiences and drives results. We develop compelling narratives across all platforms and formats.
• Content strategy and planning
• Multi-platform content creation
• Social media content
• Brand storytelling

Talent
Comprehensive talent management services. We connect brands with the right talent and manage relationships for successful collaborations.
• Talent sourcing and casting
• Talent management
• Brand partnerships
• Contract negotiation

News
Cutting-edge news distribution and media services. Specializing in Web3 Sports, Web3 News, and podcast production and distribution.
• Sports coverage
• News distribution
• Podcast production
• News content creation

Development
Technical development and innovation services. Building custom solutions and platforms to support your media and content needs.
• Custom platform development
• Technical solutions
• System integration
• Innovation consulting

Team Spotlight
In-depth profiles of our key team members.

Carl McDonald
CEO
Carl McDonald is the Founder and Owner of FBM Media Solutions and FBM Films LLC, with over 20 years’ experience working at the sharp end of international media production.
An entrepreneur and Creative Director, Carl has built and led high-performing teams delivering broadcast, branded content, and large-scale productions for global networks, platforms, and brands. His work spans television, documentary, digital, and commercial content, with a reputation for combining strong storytelling with flawless execution.
Based in the Middle East and operating extensively across Europe and the Far East, Carl brings deep regional knowledge, trusted international crews, and a calm, solutions-driven approach to complex productions. Known as both a creative lead and an on-screen host, he combines editorial instinct with commercial awareness — ensuring every project is engaging, authentic, and delivers real value.
At the core of FBM is a tight, experienced team and a global network built on trust, taste, and consistency — producing work that travels well, lands properly, and stands the test of time.
Our Partners
We collaborate with the industry's leading organizations to deliver exceptional results.

Getty Images
Visual Content
Premier visual content partnership for high-quality imagery and media assets.

Euronews
News Distribution
Strategic partnership for news distribution and media coverage across Europe.

BBC
Broadcasting
Collaboration with one of the world's leading broadcasters for content and production.

Web3 Media
Web3 Media
Innovative partnership in Web3 media, sports, and news distribution.

Bloomberg
Financial Media
Partnership with leading financial news and media company.

CNN
News Network
Collaboration with global news network for content and distribution.

FIFA
Sports
Partnership with world football's governing body for sports content.

Coca-Cola
Brand Partnership
Strategic partnership with global beverage brand for content and campaigns.

Expo 2020
Events
Partnership for Dubai Expo 2020 content and media production.

ADNEC
Exhibitions
Partnership with Abu Dhabi National Exhibitions Company.

GITEX
Technology
Partnership with GITEX for technology and innovation content.

Dubai Economy
Government
Collaboration with Dubai's Department of Economy and Tourism.

Dubai Opera
Culture
Partnership with Dubai Opera for cultural content and events.

Jumeirah
Hospitality
Partnership with luxury hotel group for hospitality content.

LEAP
Technology
Partnership for LEAP technology conference content and media.

Qatar Tourism
Tourism
Collaboration with Qatar Tourism Authority for destination marketing.

Saudi Tourism
Tourism
Partnership with Saudi Tourism Authority for content and campaigns.

S4C
Broadcasting
Partnership with Welsh language broadcaster for content production.

Atlantis The Palm
Hospitality
Partnership with Atlantis The Palm for hospitality and luxury content.

Sports Show ME
Sports
Partnership for sports content and media services.